Andrew Osborn is a multi-hyphenate creative leader crafting systems, stories, and moments to help postmodern brands do what has never been done.
BIOGRAPHY.
I’ve spent 15+ years of my career creating, finding, and inventing new ways for brands to connect with the people who love them. After seven years in Portland and two years in the Middle East, I moved to Seattle to lead the global rebrand and digital transformation of one of my favorite outerwear companies. When Jam3, one of the world’s best innovation agencies called, I joined them to help redefine how consumers interact with brands.
SELECTED CLIENTS.
adidas Originals. adidas. Adobe. Nike. Amazon Ring. Tommy Hilfiger. Red Bull. Google. Google Jigsaw. Sonos. Outdoor Research. YETI. Meta. Crowdstrike. Hollister.
SELECTED WORKS. 2021–2025.
Helping Anthony Edwards turn a basketball tournament into a content creation studio to give young hoopers the highlight reels and self belief they need to shoot their shot.
Spotlighting trending subcultures in “There's More To Your Story” global campaign with Adobe Premiere Pro and a cast of social video creators.
Transforming an adidas Originals Los Angeles flagship into a cultural institution for the enrichment economy.
Creating and collaborating with a bespoke artificial intelligence and machine learning platform to elevate the adidas brand for an emerging fashion and luxury audience.
Connecting a 40-year-old American technical brand’s founding moment to contemporary cultural relevance.
Owning a legacy of shaping culture by platforming those creating it for Tommy Hilfiger’s “We Are The Redefinition” brand platform.
Embracing the power of the collective in “The Power of We” global broadcast campaign for Crowdstrike with Lewis Hamilton.
Building a go-to-market strategy, global brand, and launch campaign for cutting edge material innovation: EcoLoft.
Evolving Ring from a technology company to a lifestyle company at the world’s biggest electronics show.
