Section Workspace 1

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adidas Basketball and Anthony Edwards PROOFING

Tommy Hilfiger Global Brand Platform PROOFING

adidas Originals Flagship Experience PROOFING

adidas Shape of Sport AI & ML Brand Experience PROOFING

Outdoor Research Global Brand Platform PROOFING

Amazon Ring at CES

II. adidas

Shape of Sport AI & ML Brand Experience

CHALLENGE

SOLUTION

Collaborating with a bespoke AI and Machine learning platform to elevate the adidas brand for an emerging fashion and luxury customer.

Adidas sought a pinnacle expression of both their sport and Originals labels to appeal to an increasingly important fashion and luxury customer.

New store concept with a curatorial thesis rather than a product assortment. 8428 and its "Space to Play" thesis was anchored by "The Skylight" a generative, machine learning platform programmatically interrogating the environment and artifacts of sport in Los Angeles.

Trained on iconic LA, and the post-impressionist and expressionist art movements, The Skylight is an ever-evolving generative installation piece. It is linear while constantly learning from and referencing work it's created -- like the firehose of modern pop-culture.

As an immersive piece The Skylight pulsed and turned. At the same time, still frames are exported, upscaled and used across surfaces from posters to totes to grand opening communications. This

The result was an artful, elevated expression of the adidas brand for the fashion and luxury consumer on Melrose ave in Los Angeles.

I.

adidas Originals Flagship Experience

Retail Flagship Experience

CHALLENGE

SOLUTION

Transforming an adidas Originals LA flagship into a cultural institution for the enrichment economy.

The Originals label has been adopted by the subcultures in Downtown Los Angeles since the 80s but the brand has a reputation for being disconnected from those who give it cultural credibility.

Design and build a flagship experience at the intersection of the jewelry, fashion and banking districts anchored by a community enrichment space in the basement. The Underground is a cultural hub in a reimagined historic bank where originality is the currency.

Plasma cutters burned through 3“ steel and feet of concrete to open the old bank vault to create The Lounge. It is an enrichment space for exclusive concerts, talks, listening parties, recording sessions and workshops. It was a heist for the Originals, reclaiming a space.

We platformed an artist from the neighborhood in a new way Globally recognized grillz maker Alligator Jesus created his first ever large format sculpture.

Multiple trophy cases throughout the space create a living archive. Historic items blend seamlessly with curated vintage collections you can purchase off the display.

But the best part was meticulously restoring and reimagining The Vault to create Safety Deposit Drops. A hybrid digital-physical brand experience using NFC and countless emerging technologies to connect each safety deposit box to adidas loyalty programs and digital drop ecosystem ADIDAS CONFIRMED.