ANDREW OSBORN IS A MULTIHYPHENATE CREATIVE DIRECTOR DESIGNING SYSTEMS, STORIES, AND MOMENTS, TO HELP POSTMODERN BRANDS DO WHAT’S NEVER BEEN DONE.
SELECTED WORKS. 2021-2024.
Turning a retail flagship into a cultural institution for adidas Originals.
Definition of a new retail concept connecting adidas to a fashion and luxury consumer.
Immersive, generative AI art installation exploring Spaces To Play.
Spotlighting trending corners of "weird internet" to co-create a global campaign Adobe Premiere Pro.
Patent pending software using heart rate data and music to make training more effective.
Owning a legacy to redefine a global brand expression for Tommy Hilfiger.
Showing facets of an icon to launch a multi-colorway trainer with Patrick Mahomes.
Embracing the power of the collective for a brand position and global broadcast campaign with Lewis Hamilton.
Recreating the overnight gamer queues from Y2K to launch a hype shoe with adidas Originals.
Returning to a founding moment to rebrand Outdoor Research and launch Outdoor Research Films.
Hacking social platforms for a global scavenger hunt with Red Bull.
Making sweat and reps the shine for adidas training with Stefon Diggs.
SELECTED CLIENTS. 2021–2024.
adidas Originals
adidas
Adobe
Nike
Tommy Hilfiger
Red Bull
Sonos
Outdoor Research
YETI
Meta
Crowdstrike
Hollister